Website Performance Analysis

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Overview

The given dataset contains the following columns:

Session primary channel group: The marketing channel (e.g., Direct, Organic Social)
Date + hour (YYYYMMDDHH): The specific date and hour of the session Users: Number of users in a given time period
Sessions: Number of sessions in that period
Engaged sessions: Number of sessions with significant user engagement
Average engagement time per session: The average time a user is engaged per session
Engaged sessions per user: Ratio of engaged sessions to total sessions per user
Events per session: Average number of events (actions taken) per session
Engagement rate: The proportion of sessions that were engaged
Event count: Total number of events during the period

The primary objective is to analyze and optimize web traffic and user engagement, focusing on:

Session Analysis: Understanding the temporal distribution and trends in web sessions and user visits to identify peak times and low-traffic periods.
User Engagement Analysis: Evaluating how engaged users are during their sessions across different channels, aiming to enhance user interaction and satisfaction.
Channel Performance: Assessing the effectiveness of various traffic channels in attracting and retaining users, to optimize marketing spend and strategy.
Website Traffic Forecasting: Predicting future traffic trends to better allocate resources and tailor content delivery according to predicted user demand.